Marketing Jesus

It seems to me like there is a tremendous effort in the Christian world today to market Jesus.
"Jesus will make your life better," well-intentioned Christians preach to their unsaved loved ones. But "better" is a vague term and leaves room for incorrect beliefs to creep in. John 10:10 which says Christ came to give us life more abundantly is a reference to our eternal inheritance and not earthly riches.
Especially around the holidays, when we find ourselves among non-Christian relatives we don't see too often or sitting next to co-workers at office Christmas parties it can be easy to begin searching for a way to market our beliefs as something that may be appealing to other people--if we even dare to bring up our beliefs at all.
Sure, "God wants you to have lots of stuff" is a much more fun message to hear than "God wants you to live a holy life." But the problem is, it just isn't true.
Over Thanksgiving weekend, I had a relative tell me that Jesus was similar to John Lennon and Gandhi in the message He preached. "Jesus was all about peace and love and getting along with each other," this relative said.
As I sat there trying to formulate a response, the one thing that kept coming to my mind was this: Jesus didn't come to earth promoting some hippy version of peace, love and understanding. He came to give His life for the sins of all mankind so that unrighteous people could be made righteous and have access to a perfect and holy God. The crucifixion was a gruesome thing. His death was a violent act.
But even during His life on earth Christ wasn't some happy go lucky peaceful guy. He constantly clashed with the religious elite of His day. In fact, it was the religious elite who sent Him to the cross. Jesus wasn't about creating one world religion and harmony among all. He didn't tell the Pharisees that they could believe one thing while He believed another, and it would be ok because they would all wind up in heaven anyway. He wasn't about lining your pockets and making you rich. He didn't remove every ailment that plagued His followers and promise them a lifetime of happiness. But He was all about setting sinners right with a holy God.
And as all of these thoughts rushed through my mind, I found myself thinking I don't think this truth is going to go over well with my peace promoting, Lennon loving relative.
And as soon as I opened my mouth to explain who Jesus really was, a Christian relative sitting nearby quickly told me to be quiet and change the subject. Apparently it was more important that we all get along on the holiday than it was that the truth be discussed in a mature way.
Sadly, the concept of marketing Jesus isn't a new one. Right now I'm reading the biography of Amy Carmichael and the book details numerous accounts of how Amy faced opposition at the hands of her fellow missionaries because she believed that it was imperative that new Christian converts get rid of their idols once they came to Christ. In the cultures of Japan and India, this wasn't a popular message and missionaries feared they would have fewer converts if people were forced to forsake their idols in order to follow Christ. These missionaries actually held prayer meetings where all they prayed about was that God would show Amy the error of her ways, instead of focusing their efforts on making true (and idoless) disciples of Christ.
So, this Christmas I invite you to take the same challenge I am issuing to myself. Work at presenting an accurate portrait of Christ in your words and actions and not a marketable one. When you find yourself in a conversation with a non-saved family member or co-worker don't try to package Jesus in a way that is appealing. Don't confuse Him with John Lennon or Gandhi or an ATM machine just to keep the peace.
Instead, mediate on 1 Corinthians 2:1-5 which says:
"When I came to you, brothers, I did not come with eloquence or superior wisdom as I proclaimed to you the testimony about God. For I resolved to know nothing while I was with you except Jesus Christ and him crucified. I came to you in weakness and fear, and with much trembling. My message and my preaching were not with wise and persuasive words, but with a demonstration of the Spirit's power, so that your faith might not rest on men's wisdom, but on God's power."
It's not about eloquent words and marketable messages. It's not about promising people lots of stuff if they will repent and turn to Christ. We are all sinners in desperate need of grace. Preach Christ and Him crucified this holiday season--nothing more, nothing less and nothing else...



